Firefox Viral AD Campaign
The campaign consists of three 30-second spots, "The Office," "The Mobile," and "The Notebook".
Each ad features Internet users at home and at work, looking at their computers and becoming increasingly impressed by Firefox--although the screen itself is never shown. In "The Mobile," a woman surfing the Internet becomes so distracted by Firefox that she begins to chew on the cell phone she just put down, instead of a candy bar she had been eating. The taglines for each spot are different--"Feel the difference" for "The Office," "Taste the...
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